BERKSHIRE Born and Bred is the tongue-in-cheek title of a charity fundraising calendar – the brainchild of the Royal Berkshire Hospital’s maternity unit
Sales of the 2016 calendar will raise funds for the delivery suite and other maternity projects within the Royal Berkshire NHS Foundation Trust.
The calendar has been professionally shot and was inspired by the hit BBC One period drama Call the Midwife, and features midwives and staff from the maternity unit.
Postnatal ward manager, Sarah Bailey, said: “The surroundings in which a woman labours can have a direct impact on levels of anxiety, which can impede the normal progress of labour.
“Our aim is to continue to provide excellent standards of women-centred care in an updated environment that promotes normality.
“Our delivery suite will be welcoming, fresh and calming, and provide women with a sense of control over their surroundings.”
Around 6,000 babies are born each year at the Royal Berkshire Hospital, with a majority of the mothers being cared for in the delivery suite at some stage in their pregnancy or labour.
The midwives say the environment, while it is still functional, has become dated and is no longer meeting the needs of the mothers and their birth partners.
The department is currently refurbishing four of the birthing rooms.
It it is hoped that the calendar will help to raise funds for the other six rooms and the required equipment.
The calendars cost £7.50, £5 of which goes towards funds.
They can be bought directly from maternity areas of the hospital, or on the Royal Berks Charity Ebay page,which can be found online at http://www.ebay.co.uk/itm/Royal-Berks-Hospital-Maternity-Unit-2016-Charity-Calendar-/171979693975?. Calendars cost £7.50 plus postage and packing.