Sainsbury's launches food waste initiative

Scheme aims to help families reduce amount they throw away

Sainsbury's launches food waste initiative

A NEWBURY supermarket is encouraging customers to reduce food waste, with the launch of a new campaign.

Sainsbury’s Newbury is holding a ‘Waste less, Save more’ event across Saturday and Sunday.

The campaign is a £10m initiative to help households reduce the level of food they are throwing away and staff will be on hand to provide storage tips, to teach customers how to keep their food fresh for longer. 

As part of the campaign, colleagues from the Newbury store will be handing out free fridge thermometers, so shoppers can ensure their food is being stored at an optimum temperature. 

Store manager Andrew Major said: “The typical UK household throws away, on average, £700 of food each year. Through our ‘Waste less, Save more’ campaign, we hope that our customers will pick up some handy tips to help them reduce the amount of food that they throw away and save money.”

The head of sustainability at Sainsbury’s, Paul Crewe, added: “We’re really excited to be sharing ‘Waste less, Save more’ with the nation. 

“Food waste continues to be a top priority for our customers, both in terms of saving money and the environment, and so we hope our hints and tips will really helpful for people in the local area.”

For more information and food saving tips, visit https://wastelesssavemore.sainsburys.co.uk/

Leave your comment

Share your opinions on Newbury Weekly News

Characters left: 1000

Article comments

  • Blizzard

    08/09/2016 - 18:06

    Buy fresh food, eat it, buy more... repeat... Not rocket science. No need to stock up, we are not at war and most shops are 24hrs



West Berkshire Council logo

EXCLUSIVE: Autistic boy housed with dangerous sex offender

Leaked report lists catalogue of failings

St George's Day takes flight in Newbury Market Place

St George's Day takes flight in Newbury Market Place

Falconry display and other activities to celebrate patron saint of England


Newbury youngsters learn at the school of rock


Every runner's a winner

Racecourse News

£70,000 divided between 30 Newbury based organisations