SWIFT Couriers is yet again set to bring a seasonal smile to the faces of hundreds of disadvantaged West Berkshire children, after launching its 10th Christmas toy appeal.
The company, based in Hambridge Lane, has been running the appeal since 2006, aimed at providing gifts for children who social services class as being from deprived or financially-challenged backgrounds.
The appeal was launched on Monday, at the Community Furniture Project in Bone Lane, where guests included Newbury Weekly News editor Andy Murrill and the mayor of Newbury, Julian Swift-Hook.
The appeal is in aid of children facing a not-so-merry Christmas, due to challenging circumstances, and who in many cases would not otherwise have a Christmas at all.
Swift Logistics group managing director Adrian Smith said: “The reality is that even in West Berkshire, one of the most affluent parts of the country, we still have that need. Every year the generosity from the people of West Berkshire increases. It is truly humbling.
“That is what Christmas is all about. It’s not about beer and parties. It’s all about the kids. And the best thing is seeing those children’s faces light up when they have received a present.”
To ensure these children have a happy Christmas, Swift has appealed for the donation of toys and games, suitable for boys and girls, from newborn up to the age of 19.
Toys need to be new (not second-hand) and not wrapped. Contributors are urged to look out for and take advantage of buy one get one free and three-for-two offers.
They are also reminded that make-up and toiletries are great presents for teenagers.
Drop-off points for the presents include: West Berkshire Council’s Market Street offices, Sainsbury’s Newbury branch, main Tesco stores, Boots in Northbrook Street, Legends Barbers, Camp Hopson, Newbury Building Society branches and Swift Couriers.
For a full list of locations, and for more information, visit www.swiftcouriers.com
For those unable to drop off their gift, or for workplaces or organisations that wish to arrange a large donation, Swift Couriers is running a collection service.