Newbury salon, Indulge Hairdressing, launches its own range of environmentally-friendly and vegan products

A Newbury hair salon has launched its own brand of hair products as it strives to be more environmentally-friendly and ensure it can offer its clients the best possible range.

Kate Joplin, 31, who owns Indulge Hairdressing in Wash Common, said the project also gave her a focus during the many months of lockdown last year.

“It was something to help grow the business and during lockdown it was something to focus on,” she explained.

“I did a lot of research during lockdown to find the right supplier and to get the vision I had in my mind – doing it all between home-schooling too.

“There were definitely some gaps in what I felt we needed so it was about trying to fill those gaps so we had a better, fuller offer for clients.”

Mrs Joplin’s vision was finally realised last Thursday when the 15 new products in the Indulge@Home range were placed on to the salon shelves for the first time.

“It feels amazing to see them here,” she said. “It’s like a dream come true. It’s been months of planning and to see it come to life is just amazing.

“It isn’t very common at all for a salon to have their own range. Hopefully our clients will benefit from that salon finish at home as well.”

The products, which include a Magic Potion and children’s shampoo, are environmentally-friendly and a number of them are vegan.

There is also a 100 per cent natural shampoo and conditioner, which are free from sulphites.

Mrs Joplin, who lives in Newbury, designed all of the artwork for the range herself too.

“I just wanted to follow our brand and our logo and keep the colour scheme throughout,” she said. “I wanted it to look luxurious and fit with the salon's vibe.”

The salon celebrated its seventh anniversary on April 12 – the first day it was able to reopen after the third national lockdown.

Throughout the difficult lockdowns Mrs Joplin said her focus was on ensuring her staff were okay and enjoying the opportunity to spend more time with her sons.

“It was different in lockdown but it was about just trying to stay focused on what was important and what we could do when we could reopen,” she said.

“I just tried to keep the staff as motivated as possible and making sure the team were okay was a big thing.

“It was lovely that I got to spend more time with my children; it was hard being a teacher, but it was rewarding too.

“Reopening has been amazing; the support we have had from our clients and new clients has been so lovely. It’s the best feeling in the world.

“It has been amazing to be able to see the team instantly lifted and excited to be back.

“The sky’s the limit and we would definitely want to progress with the Indulge@Home range as much as possible now.”