A toast to new traditions: Combatting the Guinness shortage with English Craft
Pub owners and stout enthusiasts, brace yourselves: the festive season has brought an unexpected twist this year.
The national shortage of Guinness, a staple of many British pubs, has left both landlords and patrons scrambling to keep the pints flowing.
But fear not! While the supply chain sorts itself out, there’s a golden opportunity to explore local alternatives - and there’s one in particular that’s turning heads (and filling glasses): Blackguard Stout from Berkshire’s own Renegade Brewery.
Or perhaps you’re not a business and simply looking to order some Blackguard Stout for yourself or a friend or loved one? If so, click here to place an order and also discover some additional fantastic benefits such as the Beer Club Membership!
The Guinness shortage has taken the UK by surprise, with industry experts citing a combination of factors. Increased demand during the festive period has collided with ongoing supply chain issues, including transportation delays and disruptions in production schedules.
Some reports suggest that breweries have been struggling to keep up with the surge in popularity Guinness has seen post-pandemic, as more people return to pubs and rekindle their love for the iconic stout.
This situation has led to many pubs running out of their Guinness supplies, leaving customers disappointed and landlords scrambling for alternatives. The shortage is particularly impactful during December, a peak time for pub visits and celebrations, as Guinness is often a centerpiece of the festive drinking experience.
Enter Blackguard, brewed by Renegade Brewery in Berkshire. Crafted with the same dedication to quality and flavour that has made the brewery a rising star in the craft beer world, Blackguard is a rich and velvety stout with notes of roasted coffee, dark chocolate, and a subtle hint of caramel. It’s everything a stout lover could ask for — and then some.
Why choose Blackguard? For one, it’s proudly brewed in England, supporting local businesses and reducing your carbon footprint. Secondly, its bold, complex profile holds its own against the most famous stouts in the world. And let’s not forget: it’s available now, ready to keep your taps flowing and your customers happy.
Stocking Blackguard isn’t just about filling a gap - it’s an opportunity to introduce your visitors to something new and exceptional. Highlight the locally sourced, independent craft beer alternative and make it a feature of your festive menu. You might find that Blackguard becomes a permanent fixture even after Guinness returns.
Additionally, the shortage serves as a reminder of the importance of diversifying your tap list.
With supply chain challenges becoming more frequent in the post-pandemic world, having reliable local options can be a game-changer for your business.
If you’re a die-hard Guinness fan, don’t despair. Take this chance to broaden your horizons. Ask your bartender for a pint of Blackguard Stout and enjoy some of Berkshire’s best.
Supporting local breweries not only helps your community but also introduces you to flavours you’ll wish you’d tried sooner.
The Guinness shortage doesn’t have to mean empty hands or disappointed customers. With Renegade Brewery’s Blackguard on tap, you’re not just making do - you’re making merry!
