Bra-vo to AWE staff
Nearly 2,000 bras were collected for the Bag a Bra campaign, run by Hampshire and Isle of Wight Air Ambulance Trust in conjunction with Bag It Up, a clothes recycling firm.
The air ambulance will receive money for the donated undies, but there is a second prong to this initiative as it also helps protect women in some countries from being attacked.
According to Bag It Up, women in West Africa wear bras outside their clothing to show they have money and are protected by their husband or a relative, and this means they are less likely to be assaulted, especially in refugee camps.
The bras that AWE staff donated will be sent to those countries for resale at affordable prices by street traders.
Air ambulance service spokeswoman June Leatheam said: “We are really impressed with this incredible result from AWE.”