Breakfast and bed – IKEA Calcot to hold pyjama party this weekend

It's the best way to test a new bed … IKEA is inviting people to wear their pyjamas when they visit this weekend.

The Calcot store is organising what it says will be the ultimate pyjama party, with presents promised for visitors.

Shoppers who turn up in their nightwear on Saturday, September 5, can enjoy a free small cooked breakfast.

This comprises scrambled eggs, bacon, and hash browns, with a vegetarian option available.

Alternatively, there is a free breakfast roll or, for under 16s, a children's breakfast.

Children will also appreciate a visit from BJÖRN bear in the restaurant.

In addition to the free meal, the PJ-wearing guests Publishwill be able to enjoy a £15 discount when they spend £50 or more. This is only available on Saturday.

The unconventional lie-in marks the store's special sleep month, with up to 20% discount on mattresses, bedframes, pillows and bed linen.

Anna Arokiam, commercial activities Leader for IKEA UK and Ireland, said: "We know that many of our IKEA Family members love a good lie-in, but who can say no to a free meal and some fantastic savings?

"Why not combine the two and make it even more rewarding?

"We hope this dreamy offer gives everyone an excuse to get out of bed bright and early and enjoy a fun-filled day at IKEA.”

Full details are on its website IKEA.co.uk. Surfers should search for the Reading page, and then click on events.

The pyjama party is free to attend and activities will run from 9.30am, while the offers will be available all day.