Charity's new name full of promise
Dingley rebrands and pledges to keep its promise to families
A CHARITY that helps disabled children and their families in West Berkshire has changed its name.
Dingley Family and Specialist Early Years Centres, whose Newbury base is in Shaw Social Club, provides specialist care for children aged under five years with additional and special needs.
Before an audience of key supporters, families, staff and children, the charity announced that its new name was Dingley’s Promise at an unveiling event held simultaneously at centres in Newbury, Reading and Wok-ingham recently.
The charity said there were two meanings attached to the new name. First, that it promises to provide children with the best start where possible and the best support possible to families.
The second meaning was that Dingley also sees the promise in every child it works with and tailors support to every individual child to bring out the best in them.
The charity’s chief executive, Catherine McLeod, said: “We have been overwhelmed by the positive response to our new name from families and supporters. Now we will be spreading the word across Berkshire so that every family who needs our support knows what Dingley’s Promise can offer them.
“We are all looking forward to keeping our promise to many more families in the future.”
The charity has chosen to keep its familiar Dingley Bear logo but has updated it to include a smile and a heart. Dingley said these two components were the foundation of the charity’s work.
Dingley’s Promise has also launched a new website that is more interactive and contains a ‘Parent Zone’ as part of its com-mitment to provide support to the whole family.
Newbury MP Richard Benyon, who was present at the rebranding ceremony, said: “I was del-ighted to be at the launch of Din-gley’s new name and logo.
“Dingley’s Promise encapsulates all that is best about this great organisation and the life-changing work it does for the children and their families.”