Creative couple launch clothing line in streetwear pop-up

A Newbury-based design agency is showing off its streetwear in a first-time pop up.

James Collins, 35, and his wife and business partner Alice are tapping into the fashion world with their new pandemic-born venture.

Their company, Studio Innate, offers branding and other design services to companies including BMW, O2, Merlin Entertainment, drinks Pepsi and Tropicana and even music artists Bring me the Horizon, Deadmou5 and VoxFresh.

The couple, who live in Newbury, started creating digital samples and posting them to Instagram for fun but their ‘products’ started to get noticed.

Mr Collins said: “It came about during Covid, all clients phoned up and cancelled their jobs so to keep the business going we started selling fonts and digital templates.

“I was designing [clothes] and putting it on Instagram and it changed the business.

“People asked where they could buy the product thinking that our digital samples were real.

“So we started making our own stuff.”

The pop-up will be held at the studio on Pound Street on Saturday, December 10, from noon to 6pm.