Dog fouling campaign launched by East Ilsley Parish Council
Menacing signs have appeared around East Ilsley as part of an innovative campaign to stop dog walkers from failing to clean up their pup’s poop.
East Ilsley Parish Council has teamed up with environmental charity Keep Britain Tidy in its crusade against irresponsible dog owners.
Research shows that walkers are more likely to pick up after their dogs if they think they are being watched, which is why the signs are emblazoned with a set of threatening eyes and the ominous slogan ‘we’re watching you!’.
Parish council clerk Fenella Woods said: “Feedback from residents has told us that dog fouling is a key issue in the village that they would like to see addressed.
“We know that the public perceive dog fouling to be by far the most unacceptable and dirtiest type of litter.
“We are thrilled to be working with Keep Britain Tidy and being a part of such a cutting edge campaign.”
Six glow in the dark signs have appeared around the village in dog fouling hotspots to deter those from littering under the cover of darkness.
The posters make use of advanced visibility materials that have never been used before in a similar social experiment.
Last year Keep Britain Tidy ran a pilot campaign funded by the Department for Environment, Food and Rural Affairs which saw an average reduction of 46 per cent in the levels of dog fouling.
East Ilsley Parish Council is hoping to see similar results in their uncompromising attack on the village’s dog-fouling villains.