Newbury News Ltd. Print-Digital-Social

IKEA to investigate cause of traffic chaos at Reading store

Shoppers trapped for hours as gridlock hits multi-storey car park

Chris Ord


01635 886639

Chaos at IKEA Reading as shoppers trapped for three hours

IKEA has said it is investigating the cause of the traffic chaos yesterday (Sunday) which saw some shoppers trapped in the new Reading store car park for more than three hours.

There were scenes of chaos during the opening weekend as customers trying to leave the store in Pincents Lane became stuck in a gridlocked multi-storey car park.

The Swedish furniture giant has said the number of visitors was in line with the previous day of the opening weekend when its traffic management “worked as planned”.

IKEA had previosuly blamed an accident on the M4 for exacerbating the situation, however Thames Valley Police said they have no incident recorded.

The situation on Sunday became so serious that police were called to the store by desperate shoppers who were trapped in their cars between 1pm and 4pm.

Officers helped manage the traffic situation and offered advice to management, although a police spokesperson said it was IKEA's responsibility to manage the flow of traffic on site.

The store, which has only been open since Thursday and operates for shorter trading hours on a Sunday, was forced to close the car park for a time to allow the backlog of traffic to leave.

Johanna Heuren, IKEA Reading store manager, said: “We can confirm that there was a delay with regards to customers exiting the IKEA Reading car park on Sunday afternoon.

“The number of visitors to the store was in line with the previous busy days during the opening weekend where our traffic management plan worked efficiently as planned.

“Our traffic management team responded to keep cars moving as quickly as possible and we’d like to thank customers for being patient and understanding of the situation.

“We are currently investigating the cause of Sunday’s delays.

“We will maintain our traffic management team in place within the opening weeks and take any necessary measurements to continue to minimise disruptions.”

A Thames Valley Police spokesperson said: "IKEA is responsible for the traffic management on and around the site and for the safety of customers in the car park as it is private property.

"Police attended to speak with IKEA management and give advice due to the impact on the local road network.

"Local officers also assisted with traffic on A4 and other nearby roads, however police have limited powers to direct traffic on the highway in the absence of an emergency or a traffic regulation order.

"The traffic regulation is the responsibility of IKEA and the car park is private property therefore also IKEA's responsibility."

Angry shoppers took to social media to vent their frustration while some could do nothing but capture the queues on camera as they sat stationary in their cars.

The 32,000sq m West Berkshire store opened on Thursday (July 14) to much excitement, however warnings were issued over the possibility of traffic congestion.

Were you trapped in the IKEA car park? Email reporter to let us know.

Leave your comment

Share your opinions on Newbury Weekly News

Characters left: 1000

Article comments

  • BerkshireBunny

    19/07/2016 - 13:01

    The road layout gives traffic entering Savacentre priority over IKEA traffic exiting. The problem is exacerbated by the volume of traffic leaving Savacentre and buses all utilising the one junction. Doesn't take a rocket scientist to see the flaw in the multi million pound improvement works plan at the junction with A4.


  • Truelocal

    19/07/2016 - 08:08

    There was a crash on the M4, but it was located near the slip road at Junction 11, with a rolling tail back. There was no impact on the slip road at Junction.


  • Ihavenonickname

    18/07/2016 - 20:08

    I went there on its opening morning with no problems whatsoever. At least the press now have the story they've been rooting for for weeks!