Newbury News Ltd. Print-Digital-Social

Local press three times more trusted than social media

New study shows 74 per cent of people trust what they read

Dan Cooper

Dan Cooper

dan.cooper@newburynews.co.uk

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01635 886632

Local press three times more trusted than social media

LOCAL press is three times more trusted than social media, a new study has shown.

The study, from Local Media Works, indicated that almost three quarters of people (74 per cent) trust the information they read in their local newspaper in print or online.

In contrast, only 22 per cent of people trust local news they read on a social media platform.

The results of the study were published by Local Media Works, part of the News Media Association (NMA). 

NMA is the home of marketing for local newspapers and their digital platforms, helping advertisers and agencies to better understand the context and power of local media and sharing best practice across its membership.

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Article comments

  • teertsg

    11/08/2018 - 12:12

    NWN's reporting does take a little getting used to, it also seems to take a while to get the news online. It doesn't help when a 'News' site is also providing links and seeming promoting Fake News, for example the news on Taboola today is Solar Energy is blowing up in west Berkshire, Pensioners snap up new totally automatic hearing aids, banks don't want you to know about this brilliant PPI check, Look up your name to see if you are owed a PPI lump sum, the new way to sell your home & Remember Her? Try not to smile when you see her now - Totally worthless and just click bait which we can all do without - At least my ad blocker stops me from having to see the junk messages, but it also stops the genuine advertising - NWN please remove this poor click bait advertising

    Reply

    • ginny

      11/08/2018 - 19:07

      My son set up Privacy Badger for me,(don't ask sorry) and I have finally said goodbye to Taboola,the most annoying site ever.

      Reply

    • Tommy

      11/08/2018 - 13:01

      It's the New Look site NWN trying to be with it !! I don't like it, it doesn't work & I much preferred the old one. Trouble is we are most likely stuck with it as I doubt NWN will take any notice of our complaints !!

      Reply

  • NewburyResident

    10/08/2018 - 13:01

    Unfortunately NWN don't seem to employ journalists to investigate local stories and the councils, prefering to just print the story as WBC provide it. Hence the reason I don't buy the paid for version!

    Reply

  • NoisyNortherner

    10/08/2018 - 12:12

    Being more trusted than social media shouldn't be that difficult. Nobody should be using social media alone for their news when you see some of the tripe that gets paraded as "trustworthy".

    Reply