Mayor of Newbury cuts the ribbon to start the town's three-day Victorian Christmas Fayre

Three days of festive fun has officially kicked off in Newbury.

Mayor Billy Drummond officially cut the ribbon to launch the Victorian Christmas Fayre this morning (Friday).

The three day extravaganza is organised by Newbury BID, with funding from the Welcome Back fund, via West Berkshire Council.

"It is really good to have the first Christmas fair in town," Mr Drummond said. "I hope it turns into a yearly event and I hope it's a success.

"It will be good for the town."

Stalls line Northbrook Street, with traders dressed in typical Victoria attire, while a festive period carousel is the showpiece of Market Place.

There are also Victorian-themed roving performers, food courts, a stage with live music and performances - and of course Father Christmas.

Imogen Dancaster, from Imogen's Luxuries, was selling her wax candles and reed diffusers, which are all hand-made and packaged by her in Newbury.

"It seems busy so far," she said. "There's a good turnout. We have an online presence but people like to come out and see you and ask questions, especially if they are buying a gift.

"It's nice to chat to people."

The fair runs until 8pm tonight; then on Saturday from 10am – 8pm and on Sunday from 10am – 5pm.

The action centres around Northbrook Street, Market Place and Bartholomew Street.

You can find the official entertainment programme here and an event map here.