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Luna Boutiques has swish new home in Newbury




LUNA Boutiques in Newbury has a new home.

The store, which offers “fun, unique and stylish clothes and accessories for free-spirited women,” has moved from behind Costa in Parkway to the old Jigsaw store on Northbrook Street at the entrance to Parkway.

The boutique’s new home had its official opening on Saturday, with owner Caroline Dallas welcoming customers to the store with a big smile and a shop front full of balloons.

Luna opens in Newbury - Caroline Dallas.Ref: 23-0621E... (47925644)
Luna opens in Newbury - Caroline Dallas.Ref: 23-0621E... (47925644)

Mrs Dallas, who set up the company 10 years ago and now has stores in Newbury, Marlborough and Devizes, said she was “thrilled” with the new site.

She said: “It was always colourful but this is beautiful and we’re thrilled – it’s a proper step up.

“It feels fresh, bright and colourful, and it’s homely.

Luna opens in Newbury - Caroline Dallas.Ref: 23-0621I... (47925693)
Luna opens in Newbury - Caroline Dallas.Ref: 23-0621I... (47925693)

“Parkway suggested it – I needed some space to grow, but they suggested that we go front of house, which was hugely flattering.

“We worked it out and here we are.

“We love our new home – it’s steady and perfect for us as we can give customer service while being busier than we were around the corner.”

Mrs Dallas said the last year had been incredibly difficult for the company, but that it had given her the opportunity to get the brand online.

Luna opens in Newbury - Caroline Dallas.Ref: 23-0621D... (47925622)
Luna opens in Newbury - Caroline Dallas.Ref: 23-0621D... (47925622)

She continued: “It’s been so hard. I’ve been doing everything on my own during lockdown, everyone was on furlough and I had the four shops [the Hungerford branch closed last month].

“But what’s so nice is that it gave me the opportunity to go online because I was forced to and I had the time to do that.

“By the world stopping, it gave me the opportunity to get my shops online and changed the dynamic of my brand and gave me a lift to the next level which I could never get.

Luna opens in Newbury - Caroline Dallas.Ref: 23-0621K... (47925694)
Luna opens in Newbury - Caroline Dallas.Ref: 23-0621K... (47925694)

“With a bit of the world closing down and a bit of hard work, I’ve pulled it out the bag and we’ve been given the opportunity to have this.”

Parkway Shopping centre manager Andy Marmot said: “She’s been in one of our starter units for the last couple of years, and she’s expanded and ready to take a big step and move into Jigsaw.

“We were keen to put local and independent front and centre where we can to alter the retail mix a bit in Parkway.

“Independents are very important to Newbury and we’re really happy to support successful operators like Caroline and put her front and centre within our shopping centre scheme.

“She’s been great while she’s been here and we’re happy to help promote her into a better unit.”



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