Newbury-based creative and marketing company Media Fusion rebrands as Fusion Group

Newbury-based creative, brand and digital marketing agency Media Fusion has rebranded.

After almost 15 years as Media Fusion, the company has now officially relaunched its new customer-facing brand, Fusion Group.

Fusion Group will continue to provide creative, brand, website and digital services including SEO, PPC, video, animation, copywriting and more to a range of local, national and international clients.

Managing director and founder David Whittingham said: “We felt the time was right to reflect the changing service expectations of our clients.

“We also wanted to acknowledge that the ‘gig economy’ and the abundance of independent creative and digital talent once assumed only accessible in London, was available in West Berkshire.

“Our new ‘group’ methodology allows for joint ventures and business collaborations that was otherwise reserved for the bigger London agencies.”

The company celebrated the rebrand by hosting a party for its staff and existing clients earlier this month.

The ‘Cider Friday’ event was held at Northcroft Playing Fields on the eve of the Newbury Real Ale Festival, at which Fusion Group was a headline sponsor.

“Fusion Group will always continue to support local businesses and charities despite our growth in recent years,” said Mr Whittingham.

“Seeing the team deliver award-winning work for international household brands whilst being part of the Newbury business community has always been an important part of our brand culture.

“As such, we’re always on the lookout for local talent in the fields of digital project management, UX and UI design, as well as more traditional graphic design and brand identity expertise.”

For more details, visit www.wearefusiongroup.com