Unpopular 'Racecourse Newbury' title dropped and new logo revealed

The track rebranded itself ‘The Racecourse Newbury’ in 2012 as part of a development of the course and the surrounding area, which will include 1,500 homes.
However, on Monday, the course’s chief executive Julian Thick admitted the rebranding had been unpopular.
He said: "The Racecourse Newbury name was part of a wider project to wrap up all the elements of the site here, and whilst there was solid logic behind it as an over-arching brand, it has not proved popular with our customers and other stakeholder groups, so we have made the decision to use Newbury Racecourse from now on."
The ‘Racecourse Newbury’ brand was introduced under joint managing directors Stephen Higgins and Sarah Horden, who both left last year.
Mr Thick, who joined as chief executive in December 2013, said that he was looking forward to the future at the course which also revealed a new logo on Monday.
He added: "As we embark on an important chapter in our history, I am pleased that we will be doing so under the banner of Newbury Racecourse.
“The business is performing well and with the redevelopment now well underway, I am confident about the future.”
On the track’s website it said that while some elements of the rebranding to Newbury Racecourse have been completed already, the whole change-over on site will take place on a gradual basis over the next few months.