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Yattendon Estates buys out popular Ashampstead butchers

Yattendon Estates has bought Vicars Game, the Ashampstead butchers operated continuously by the same management for almost half a century.

Vicars Game has been owned by Alan and Owen Hayward since 1973, although it moved to its present location, on the Yattendon Estate's grounds, in 2001.

The popular butchers stocks a range of high-quality British produce and supplies a number of high-profile venues, including farm shops, restaurants and pubs.

Owen Hayward, James Hole and Alan Hayward.
Owen Hayward, James Hole and Alan Hayward.

Yattendon Estates managing director James Hole said: "Vicars Game is an amazing company, offering a fabulous product with an enviable reputation in the trade and retail market.

"Alan and Owen have been the lifeblood and drivers of Vicars Game and their dedication, attention to detail and quality has resulted in the wonderful business that we see today.

"I am pleased that both the Haywards will continue in the business to help us with the transition.

"We are looking forward to working with them both and the rest of the Vicars Game team and are excited at the opportunity that this brings to our group."

The Haywards will continue to manage the business through the transition period, following the acquisition of its entire share capital by Yattendon Estates.

Mr Hayward said: "Today is the beginning of an exciting new chapter for Vicars Game.

"The acquisition by Yattendon will enable the business to continue to move forward and I am so pleased for our wonderful employees that we have found such an excellent buyer for Vicars Game.

"Yattendon share our vision for the future of the business and Owen and I are glad to be involved to ensure its continued success."

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