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Young drivers warned over road accidents

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Police launch new road safety campaign urging young drivers to take more care

THAMES Valley Police are launching a new road safety campaign aimed at young drivers, called Too Young to Die, to raise awareness of the consequences of unsafe driving among the young.

The campaign, which runs from November 21 to 27, forms part of international Brake Road Safety Week and will focus on the impact of accidents involving young drivers and road users.

Roads Policing department's Insp Colin Clark said: "Road death is the biggest killer of young people in the UK. "Each week, more than two people die and around 180 are injured in collisions on the roads in Thames Valley."

He said the aim of the campaign was to raise awareness of how road collisions involving young drivers, riders, cyclists, pedestrians or passengers can cause irreparable damage to families and communities, often causing irrecoverable injuries or even death.

He said that many of the incidents were preventable and occurred as a result of speed, using mobile phones while driving, not using the correct seat belt and driving whilst under the influence of drink or drugs.

Insp Clark said: “We will be working with our partner agencies across the Thames Valley to conduct various road safety checks throughout the week including, seatbelt checks, child car seat checks, speed checks, vehicle defect checks and we will also be looking at pedestrian and pedal cycle safety as well.

"Road safety is vital to keeping road users safe and by providing people with the right information we will hopefully help to prevent further collisions on our roads."

For more information on the road safety drive, visit www.safedrive.org.uk/shows.html

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